Watching my traffic stats lately, I’ve noticed something quite interesting. One page on my domain is receiving significantly more traffic than the others.
It took me a while to figure out why. Where was this extra traffic was coming from? Finally, I figured it out.
The page in question is http://gnosisarts.com/nj-philosophical-practitioner
As you can see, the page is mainly a concise, very specialized, and very simple little dictionary of philosophy and psychology terms. It’s very basic: a bulleted list of terms, in alphabetical order, with their definitions. Underneath the definitions are some keyword-specific links to another page which provides brief definitions.
What I found is that a not-insignificant number of web searchers are utilizing the “define: ______” syntax in routine searches. Some of these searches which are bringing traffic to my site include:
- “define: existentialism”
- ‘define: existential”
- “define: psychotherapy”
Other similar words and phrases have also been sending traffic.
It appears that dictionary-styled pages bring targeted, relevant traffic, and they do so without much work or development, to boot.
Of course, I didn’t plan that particular page to be a traffic generator, merely to be a resource to other philosophical practitioners like myself. But this page taught me a valuable lessons in natural tragffic generation strategy. It just goes to show that you never can be 100% certain where your traffic will come from or which pages will be considered the “strongest” on the domain.
